iFit Vision Deck

.01

Unique challenges

3,000+ employees were reeling from a slews of changes and uncertainty as the company was responding to unanticipated economic challenges. As part of an effort to regain some internal trust and stability, they wanted to launch a vision initiative, where employees would have some transparency for future goals and initiatives. I was asked to be the spear point in figuring out how to communicate this.

.02

Solutions

After interviewing key leadership members, I had a slew of notes to work with to act as the starting point.

Story-telling was the most critical aspect of this project. It needed to be a simple, strait-forward message that employees would grasp could rally behind. Beginning with basic copy and black & white boxes I began building the narrative in Keynote. Starting with big statements that reiterated the companies vision and founding principles, I later introduced the strategy and the plan to accomplish it. Ending with a candid Q&A with the top executives.

After several rounds of revision and refinement I began putting pixels to screen. The concept of the layered triangle emerged. Each foundation building on the next, forming a shape that was not only strong but sharp and focussed. It became an icon that could stand alone, with minimal text or with more detail and elaboration.

What I ended up with.

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