I connect the dots others miss.
Hi, I’m Craig, Design Director, Product & Brand Strategist. I lead teams to build products and brands that move people.
“Craig will elevate your brand, your team, and your outcomes.”
— Mark Watterson, Chief Product Officer, iFIT
01. recent work.
A profile designed to motivate.
Neurodivergent by design.
02. project selects.
NordicTrack ad campaign
NordicTrack POP redesign
03. about.
I’m a polymathic Design Director and Strategist with 20+ years of consistently trying to figure out what makes humans tick.
My approach? I personally create solutions that blend complex human insights with tangible outcomes. I lead by setting a clear path and enabling teams to truly own their work, ensuring the vision lands precisely. I get excited about unraveling tricky problems, building the best work out there, and finding the joy in the sheer absurdity of it all.