I design for how people feel, before they think.

01. recent work.

Building a motivational profile.

iFit’s new profile experience motivates user to ‘move’—using data, identity, and behavior loops—creating a space they actually want to return to.

Neurodivergent by design.

As the sole designer, I tackled Hiki's end-to-end evolution—redesign, rebrand, accessibility overhaul, and monetization—for a user base I’m part of.

02. project selects.

NordicTrack ad campaign

NordicTrack POP redesign

03. about.

“

Good design doesn’t just convert, it connects.

”